"Speed. Clarity. Photorealism—Built Into the Workflow."

Key Takeaways

• Real-time rendering with D5 Render cut Urbay Pro’s design validation time by over 70%, enabling faster decisions and smoother execution.
• Seamless Revit integration let Urbay Pro create photoreal visuals without disrupting their workflow—boosting speed and team efficiency.
• D5 Render became a business enabler, helping Urbay Pro win bids, attract global clients, and enhance their reputation with high-impact visuals.

About Urbay Pro

• ‍Location: Normandy, France
• ‍Team Size: 6 collaborators
• ‍Studio Type: Design and execution project management agency‍
• Project Types: Commercial spaces (shops, restaurants, showrooms); Tertiary work environments (offices, professional premises)
• Modeling Tools: Revit

Based in Normandy, France, Urbay Pro is a project management and design execution agency that brings commercial spaces to life—end-to-end. With a lean team of six experts, they specialize in turnkey environments for retail, hospitality, and office settings, offering everything from early feasibility studies to final delivery.

Their clients range from local businesses to global brands in sectors like fashion, food, beauty, and automotive. What sets Urbay Pro apart is not just what they design—but how they deliver it: creatively, technically, and always on time.

To keep that promise, they needed visualization technology that matched their pace and precision. And in 2022, they found it in D5 Render.

1. The Challenge: Revit Alone Wasn’t Enough

Urbay Pro's design backbone has always been Autodesk Revit. But while Revit excels at modeling, its built-in rendering tools couldn’t keep up with client expectations—or the fast feedback loops their projects demand.

Previous experiments with V-Ray and Twinmotion brought some improvements but still fell short in three key areas: speed, realism, and iteration agility.

That’s when they discovered D5 Render.

2. The Solution: Real-Time Rendering That Keeps Up

D5 Render ticked every box for Urbay Pro:

☑ Real-time rendering speed

☑ Photorealistic output

☑ Seamless Revit integration

☑ Frequent feature updates

☑ Built-in post-processing and lighting tools

With D5 Render, they could go from concept to visual in minutes—not hours. It not only accelerated production but also raised the standard of their client communication.

“The jump in quality and speed was immediate. It changed how we work—and how our clients respond.”

—Anthony DUTERTRE, Urbay Pro Visual Coordinator

3. Seamless Integration

Adopting D5 Render didn’t disrupt Urbay Pro’s workflow. Using the Revit-D5 Sync, they can sync models (complete with geometry and base materials) with D5 with minimal rework.

And thanks to an intuitive interface, the team was fully onboarded within days—not weeks. Even alongside tools like AutoCAD and SketchUp, D5 Render slid naturally into place.

Also read: Best Rendering Software for Revit Professionals

4. A Visual Workflow, Reinvented

D5 Render streamlined every phase of Urbay Pro's process:

• ‍Concept Validation: Real-time visuals enabled rapid feedback and client approval.
• ‍Accelerated Iteration: Materials, layouts, and lighting could be tested live, speeding up design refinements.
• ‍Improved Communication: Photoreal images clarified design intent and reduced ambiguity.
• ‍Execution Support: Visuals served as reference points for contractors, ensuring alignment. With a rich asset library of ready-to-use props, finishes, and lighting setups, scene-building became dramatically quicker without sacrificing quality.

The intuitive tools allowed the team to explore more creative variations, faster than ever before.

It’s not just about impressing the client—it’s about getting everyone on the same page, faster.

5. Better Collaboration, Internally and Externally

At Urbay Pro, each team member manages their own projects—but D5 Render made collaboration more consistent. Shared presets, material libraries, and workflows ensured visual quality could be replicated across teams.

AI-powered texture tools made surface detailing faster and more accurate, reducing the need for manual tweaks. This improved visual clarity and made it easier to communicate design intent with suppliers and contractors.

This ensured that everyone—from clients to builders—clearly understood the design from the beginning, reducing miscommunication, revisions, and costly delays.

It’s a universal visual language—far more powerful than technical drawings alone.

6. Client Conversations, Reimagined

Before D5, presentations leaned on 2D plans and simplified 3D views, often leaving clients uncertain.

Now, Urbay Pro can bring photoreal visuals to even the earliest design discussions. D5's ability to produce polished visuals on demand—with built-in AI post-processing tools—also changed how Urbay Pro approached client presentations. There was no need for external editing in Photoshop; images came out clean and presentation-ready directly from D5.

As a result, the firm could confidently share visuals earlier, knowing the quality would still impress. That clarity leads to better conversations—and faster decisions.

7. Faster Decisions, Deeper Involvement

The shift has been significant. Clients no longer just observe a concept—they experience it. With photoreal visuals from D5 Render, clients "feel" the atmosphere of the space early on, building emotional engagement from the start.

This deeper connection leads to faster decisions and shorter approval cycles. Back-and-forth is reduced. Clients are more confident, and more aligned, earlier in the process.

Variations in color schemes, lighting setups, or spatial layouts can be visualized instantly—empowering clients to compare and choose with clarity. As a result, questions are fewer, trust is higher, and the overall experience is more collaborative.

8. Real-World Impact: The Normandy Pharmacy Project

For a pharmacy in Normandy, Urbay Pro managed everything—from layout to facade design, including a drive-thru concept.

8.1 The Problem

The client couldn’t visualize the final space based on plans and samples alone, leading to delays.

8.2 The Fix

With D5 Render, Urbay Pro delivered detailed exterior and interior visuals—including day/night versions—for real-time walkthroughs via video call. The client could "walk" through the design and request changes instantly.

8.3 The Outcome

• ‍70% faster validation cycles: Aesthetic decisions that once required multiple meetings were resolved in a single session thanks to real-time visual feedback.
• ‍Fewer than 10% of post-approval revisions: The clarity of renderings drastically reduced back-and-forth during execution.
• ‍Increased client confidence: Clients reported a higher sense of involvement and reassurance, noting that the final build perfectly matched the approved visuals.
• ‍Improved project delivery: Fewer revisions meant tighter alignment between design intent and on-site execution—saving time and reducing potential cost overruns.

9. The Bottom Line

For Urbay Pro, D5 Render isn’t just a rendering tool—it’s a strategic advantage. It enhances every phase of their design and execution process, from creative development to client presentation and construction delivery.

By bringing speed, realism, and flexibility to their workflow, D5 Render helps them work smarter, present clearer, and build better—faster.

"D5 Render helps us move faster, reduce friction, and make the vision crystal clear—before the build even begins."

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