Speed. Clarity. Photorealism—Built Into the Workflow.

Key Takeaways

• Real-time rendering with D5 Render cut Urbay Pro’s design validation time by over 70%, enabling faster decisions and smoother execution.
• Seamless Revit integration let Urbay Pro create photoreal visuals without disrupting their workflow—boosting speed and team efficiency.
• D5 Render became a business enabler, helping Urbay Pro win bids, attract global clients, and enhance their reputation with high-impact visuals.

About Urbay Pro

• Location: Normandy, France
• Team Size: 6 collaborators
• Studio Type: Design and execution project management agency
• Project Types:
  
  • Commercial spaces (shops, restaurants, showrooms)
  • Tertiary work environments (offices, professional premises)
• Modeling Tools: Revit

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Based in Normandy, France, Urbay Pro is a project management and design execution agency that brings commercial spaces to life—end-to-end. With a lean team of six experts, they specialize in turnkey environments for retail, hospitality, and office settings, offering everything from early feasibility studies to final delivery.

Their clients range from local businesses to global brands in sectors like fashion, food, beauty, and automotive. What sets Urbay Pro apart is not just what they design—but how they deliver it: creatively, technically, and always on time.

To keep that promise, they needed visualization technology that matched their pace and precision. And in 2022, they found it in D5 Render.

The Challenge: Revit Alone Wasn’t Enough

Urbay Pro's design backbone has always been Autodesk Revit. But while Revit excels at modeling, its built-in rendering tools couldn’t keep up with client expectations—or the fast feedback loops their projects demand.

Previous experiments with V-Ray and Twinmotion brought some improvements but still fell short in three key areas: speed, realism, and iteration agility.

That’s when they discovered D5 Render.

The Solution: Real-Time Rendering That Keeps Up

D5 Render ticked every box for Urbay Pro:

☑ Real-time rendering speed

☑ Photorealistic output

☑ Seamless Revit integration

☑ Frequent feature updates

☑ Built-in post-processing and lighting tools

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With D5 Render, they could go from concept to visual in minutes—not hours. It not only accelerated production but also raised the standard of their client communication.

“The jump in quality and speed was immediate. It changed how we work—and how our clients respond.”

—Anthony DUTERTRE, Urbay Pro Visual Coordinator

Seamless Integration

Adopting D5 Render didn’t disrupt Urbay Pro’s workflow. Using the Revit-D5 Sync, they can sync models (complete with geometry and base materials) with D5 with minimal rework.

And thanks to an intuitive interface, the team was fully onboarded within days—not weeks. Even alongside tools like AutoCAD and SketchUp, D5 Render slid naturally into place.

Also read: Best Rendering Software for Revit Professionals

A Visual Workflow, Reinvented

D5 Render streamlined every phase of Urbay Pro's process:

• Concept Validation: Real-time visuals enabled rapid feedback and client approval.
• Accelerated Iteration: Materials, layouts, and lighting could be tested live, speeding up design refinements.
• Improved Communication: Photoreal images clarified design intent and reduced ambiguity.
• Execution Support: Visuals served as reference points for contractors, ensuring alignment. With a rich asset library of ready-to-use props, finishes, and lighting setups, scene-building became dramatically quicker without sacrificing quality.

The intuitive tools allowed the team to explore more creative variations, faster than ever before.

It’s not just about impressing the client—it’s about getting everyone on the same page, faster.

Better Collaboration, Internally and Externally

At Urbay Pro, each team member manages their own projects—but D5 Render made collaboration more consistent. Shared presets, material libraries, and workflows ensured visual quality could be replicated across teams.

AI-powered texture tools made surface detailing faster and more accurate, reducing the need for manual tweaks. This improved visual clarity and made it easier to communicate design intent with suppliers and contractors.

This ensured that everyone—from clients to builders—clearly understood the design from the beginning, reducing miscommunication, revisions, and costly delays.

It’s a universal visual language—far more powerful than technical drawings alone.

Client Conversations, Reimagined

Before D5, presentations leaned on 2D plans and simplified 3D views, often leaving clients uncertain.

Now, Urbay Pro can bring photoreal visuals to even the earliest design discussions. D5's ability to produce polished visuals on demand—with built-in AI post-processing tools—also changed how Urbay Pro approached client presentations. There was no need for external editing in Photoshop; images came out clean and presentation-ready directly from D5.

As a result, the firm could confidently share visuals earlier, knowing the quality would still impress. That clarity leads to better conversations—and faster decisions.

Faster Decisions, Deeper Involvement

The shift has been significant. Clients no longer just observe a concept—they experience it. With photoreal visuals from D5 Render, clients "feel" the atmosphere of the space early on, building emotional engagement from the start.

This deeper connection leads to faster decisions and shorter approval cycles. Back-and-forth is reduced. Clients are more confident, and more aligned, earlier in the process.

Variations in color schemes, lighting setups, or spatial layouts can be visualized instantly—empowering clients to compare and choose with clarity. As a result, questions are fewer, trust is higher, and the overall experience is more collaborative.

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Real-World Impact: The Normandy Pharmacy Project

In the heart of Normandy, one of Urbay Pro’s recent projects brought a modern pharmacy to life from the ground up. What made it remarkable wasn’t just the elegant layout or clever drive-thru—it was how the entire vision came together, seamlessly and confidently, with the help of D5 Render.

A Complete Turnkey Project

The project scope covered everything from interior and exterior layout to the selection of furniture, materials, lighting, and signage. The team also designed the façade and customer journey, which included a modern drive-thru service. The goal: to craft a space that was modern, welcoming, functional, and visually distinct, all while staying within budget and meeting regulatory requirements.

The Visualization Gap

But as the design evolved, so did a common hurdle: the client couldn’t fully picture the end result. Looking at flat 2D plans and static material samples left too much to the imagination. Questions lingered. What would the space really feel like? Would the lighting match the mood they envisioned? Would the materials harmonize in real life?

Enter D5 Render: Making the Vision Tangible

After modeling the project in Revit, Urbay Pro used D5 Render to produce highly detailed photorealistic renderings. These included both interior and exterior views, as well as nighttime visuals to evaluate lighting and signage on the façade. During presentations—often held via video call—the team could update renderings almost instantly based on the client’s input, allowing them to virtually explore their future pharmacy and make real-time design decisions.

Measurable Impact

• Accelerated Validation: Decisions that previously took multiple rounds of discussions were made more efficiently, thanks to the clarity of the visuals.
• Reinforced Client Confidence: Seeing their ideas come to life helped the client feel fully involved and reassured throughout the process.
• Reduction in Revisions: Key elements were validated early, which minimized the likelihood of expensive changes during construction.
• Pride in the Final Outcome: The completed pharmacy matched the approved visualizations perfectly, earning strong client satisfaction.

This project exemplifies what Urbay Pro values most: transparency, clarity, and trust. And D5 Render helped turn those values into action—faster, smarter, and with visuals that leave no room for doubt.

The Bottom Line

For Urbay Pro, D5 Render isn’t just a rendering tool—it’s a strategic advantage. It enhances every phase of their design and execution process, from creative development to client presentation and construction delivery.

By bringing speed, realism, and flexibility to their workflow, D5 Render helps them work smarter, present clearer, and build better—faster.

"D5 Render helps us move faster, reduce friction, and make the vision crystal clear—before the build even begins."

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